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Demandance is my pet theory of how to teach kids to read, design educational products that drive parents crazy, and annoy pedestrians. 🙂

Here’s the boring scientificy abstract: “A demandance is a psychological “pull” exerted by a stimulus. It is closely related to the theory of “affordance”. I introduce the theory of demandance, offer some motivating examples, briefly explore its psychological basis, and examine some implications of the theory. I exemplify some of the positive and negative implications of demandances for design, with special attention to young children and the design of educational products and practices.”

Click here for a draft paper (pdf download).